Monday, January 12, 2009

Channel Success Stories: Dell PartnerDirect Program

January 12, 2009 Published by

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Channel Success Stories: Dell PartnerDirect Program

Channel Success Stories: Dell PartnerDirect Program
SPEAKER: Greg Davis, VP & General Manager, Americas Channel Group, Dell Inc.
SPONSOR:   Dell PartnerDirect and Intel
SUMMARY: Many skeptics scoffed at the notion that Dell could ever win over the channel. But a year later, Dell is proving the skeptics wrong and winning over the channel audience at an unprecedented rate.

This Podcast presents a case study in which Greg Davis, who runs PartnerDirect as Dell's Channel Vice President and General Manager for the Americas, talks about how Dell has been able to build a winning channel strategy and how the company plans to keep listening to channel partners to keep building upon the program's early successes.

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