Monday, November 2, 2009

Yankee Group: Software as a Service Dramatically Improves CRM Success

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CRM Software as a Service (SaaS)

Customer relationship management (CRM) is critical to effectively measure, manage, and improve the overall sales and customer service of a dynamic organization. While traditional CRM solutions are highly useful for increasing sales effectiveness, discover how a newer generation of on-demand, software as a service (SaaS) solutions can save money and provide a noticeable improvement over the premise-based CRM solutions they're replacing.

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Plus, don't miss these related resources:

Essential CRM Considerations
Customer relationship management (CRM) buyers now have a wealth of options that provide unprecedented flexibility, efficiency and value. Learn about the essential considerations for choosing the best CRM solution to meet your organization's needs based on budget, features, and functionality.

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Simplified CRM
Customer relationship management (CRM) provides all kinds of significant business benefits but only if the people who are supposed to actually use it. Gain a better understanding of the latest CRM features designed to drive ease of use and higher rates of user adoption.

(Sponsored by CBS Interactive)

Enduring Customer Relationships
In a difficult economy, many customers are spending less and yet competition is more intense than ever. Find out how new loyalty solutions can enable you to truly differentiate your business around the customer experience and build more enduring customer relationships.

(Sponsored by CBS Interactive)

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